RITCHIE PROPERTIES.
BRAND IDENTITY • LOGO • PDF • SIGNAGE
RITCHIE PROPERTIES | Oklahoma City, OK | Ritchie Properties is a real estate company that originally requested graphic design for signage. The project expanded to include a premier an eye-catching brand identity, logo, tagline, business cards and interactive Real Estate Services and Property Listings PDF. Now, the company's branding and marketing collateral represents who they are and what they do. The About Us PDF provides an introduction to the business, policies, application guidelines and utility information.
The Initial Consultation of projects often determines areas of a client's business that needs work in web and graphic design. As a Graphic Designer, I look at ways to improve and incorporate better client work flow by thoughtfully considering how your company operates and what its' goals are. I value my clients and enjoy helping them become more efficient and profitable, as well as creating a unique brand impression that is memorable and sets them apart from their competitors.
When developing branding or marketing content, including your company's mission and goals. It is important to design branding materials that are more adaptive and responsive for potential growth, as it can save my clients dollars down the road!
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Interactive Real Estate Rental PDF | The pdf began as a website mockup for their Branding presentation. It transformed into a 14-page, interactive "ABOUT US" PDF document for prospective renters submitting an application. This marketing piece provides an upbeat introduction setting the tone of their business with prospective renters. The PDF Index links to: Cover, Index, About Us, Services, Experts, The Path to Home Living, Property Listing Highlight, Latest Listings, Furry Friends Policy, Application Ready, Contact Us, Utilities, Security, and Thank You pages.
Business Card + Brand Pattern | The business card is accented with the roofline pattern. The blue accent complements the green adding a vibrant pop of color to the brand color palette.
The owners detailed elements wanted for the logo design: their lifestyle, passions, and of course, rental property business. The newly designed logo blends the owners' energies into a great design that is versatile for future growth. The roofline pattern and pine tree for residential rentals / BNB properties; an outdoorsy vibrant color palette for signage and collateral; and tagline that integrates with the path/creek icon echoing their company mission, "The Path to Home Living".
After finalizing the icon design, specific fonts were used that integrate well with their brand and industry. The RITCHIE PROPERTIES block style font has a nice weight for readability and a slanting characteristic that mirrors the roofline in the icon. The owners vision was incorporated while following design aesthetics. Your brand should be memorable and make a great impression on prospective clients, customers and within your industry.
SIGNAGE | The design is modern with a highly legible font that can be seen from the street. The new logo design now represents Ritchie Properties and sets them apart from competitors. This 24 x 36 inch real estate sign can be made with an inter-changeable sections for: AVAILABLE, COMING SOON or OPEN HOUSE signs.
